Setting up the website
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The next stage is to set up your website. This is one of the keys to you success.
A website that looks professional will win you 90% of the business. How many times have you judge a company solely based on its website. People do this all the time and they will for yours. So go ahead and get a professionally designed website, this will go along way.
Designing for Search Engines
When you are designing your website remember that people will be also looking for your services via the search engines. Search engines need to read the content on your site to be able to gauge what the content is about. So there are things you must avoid when designing your site.
- Do not design your entire website in flash
- Do not make your entire website an image
- Always use different titles for each page
Search engines find it difficult to read flash and cannot read image files. In other words, without the text on a page telling the search what a site is about there is no way it can be returned highly for a keyword after a query.
To make things easy I have linked to the Google's SEO guide. It is important you have a read of it before your design your site.
-TOP TIP
Local businesses tend to distribute in their local area. When designing your site create a separate page for each of local area you are planning to serve. A lot of customers will find you when they are doing an area specific search. These pages will rank higher in Google due to the lack of competition in the result pages. For example, if you're serving Camden, Kilburn and Neasden you should create separate pages for these areas on your site as shown below.
yourSite.co.uk/Kilburn.html
yourSite.co.uk/camden.html
yourSite.co.uk/neasden.html